Echo

Echo’s privacy in practice

Local-first storage, private iCloud sync, no account, no tracking, and exactly what that does and does not protect.

Echo is in private preview. Apply to test Echo

What is true

  • No Echo account. There is no separate Echo username or password.
  • Local first. Entries are written to your device. iCloud sync is an addition, not a requirement.
  • iCloud protects synced entry text in transit and on its servers. Echo currently uses standard CloudKit fields in your private iCloud database; it does not provide end-to-end encryption for synced entry text.
  • No third-party server. Nothing is sent to Wells Code.
  • No behavioural tracking or advertising.
  • Intelligence is on-device. See On-device intelligence.

What that does not cover

These protections have limits:

  • An unlocked device is an unlocked journal. Turn on the journal lock.
  • Your Apple Account controls access to iCloud sync and backups. Protect it with two-factor authentication.
  • Exports are plain files. An exported ZIP is unencrypted by design, so it can be read by other software. Store it accordingly.
  • So are imports. A Day One export is read by Echo on your device and nothing is uploaded, but the ZIP itself isn’t protected. Delete it once you’ve checked the import.
  • Metadata is only captured if you ask. Location, weather, steps and sleep are off until you turn them on in Settings ▸ Privacy ▸ Automatically Add Metadata.

Erasing everything

Deleting the app removes the local journal. To clear the synced copy as well, use the reset options in Settings ▸ Sync before deleting, so nothing is left in iCloud.

Locking your journal Face ID, Touch ID or a passcode, auto-lock, and a privacy screen that blanks Echo in the app switcher. On-device intelligence Apple Intelligence can sense mood, offer reflective prompts and build monthly reviews using on-device models. Your data and privacy No Wells Code accounts, app-content sync server, tracking or ads: what that means for each app, and where the real boundaries are.